Why having a good headshot is essential for your business

With the rise of social media, it's now easier than ever for potential customers and clients to find out more about you and your business. That's why having a good headshot is essential. It's basically your "calling card" in the online world. Potential customers and clients will use your headshot to form their first impression of you, so it's important that it conveys the right message.

1. A good headshot should be well-lit, professionally composed, and should show you at your best.
2. It should convey confidence and approachability, and give viewers a sense of who you are as a person.
3. A headshot that is professional can help convey trustworthiness, competence, and professionalism.
4. Your business portrait should be recent so that it accurately represents how you currently look.
5. Headshots can also be used on your website, business cards, and other marketing materials. Having a consistent headshot across all of your marketing channels helps create a professional look for your business.


In short, a good headshot can make all the difference in how you're perceived by potential customers and clients online. So if you're serious about building your business, invest in a good headshot today.

How Often Should You Update Your Headshots?

A headshot is a professional portrait that is usually used for business purposes. Many people have headshots taken when they first start out in their careers, and then never update them. However, it is important to keep your headshot up-to-date, as it should be an accurate representation of how you look today. There are a few different factors to consider when deciding how often to update your headshots.

First, think about how often your appearance changes. If you have a significant change in hairstyle or make-up, then it may be time for a new headshot.

Second, consider how long it has been since your last headshot. Even if you don't look drastically different, it is still a good idea to update your headshot every few years to ensure that it looks current.

Third, think about how you will be using your headshot. If you plan on using it for professional purposes, such as on a website or on a business card, then you will want to make sure that it looks its best.

Updating your headshot regularly ensures that you always have an accurate and professional representation of yourself.

The benefits of having updated headshots

When it comes to headshots, many people think that any old picture will do. However, in today's business world, having an up-to-date headshot can be a real asset. A headshot is essentially a business portrait, and it conveys a sense of professionalism and competence.

In addition, an up-to-date headshot can help you stand out from the competition. Whether you're looking for a new job or trying to attract new clients, investing in professional headshots is always a good idea.

1. Business headshots are an important part of having a polished and professional image, whether you're an entrepreneur, consultant, or c-suite executive.

2. A headshot can be used on your website, social media profiles, business cards, and marketing materials - giving potential customers and clients a clear picture of who you are and what you do.

3. In today's digital world, first impressions are everything, and a high-quality headshot is an essential part of making a good one. Hiring a professional photographer to update your headshots on a regular basis (every 1-2 years) is a great investment in your personal brand. Not only will you always have up-to-date headshots that reflect your current look, but you'll also have peace of mind knowing that you're presenting the best possible version of yourself to the world.

More than a Business Portrait Photoshoot

My first experience with professional photography was back in 2004. Not as a photographer, but as a model. I was sitting in a restaurant with friends when a guy approached me and asked if I was a model because he would like to have my phone number and to invite me for his new hair catalog photoshoot. At first, I thought it was some kind of cheesey hook-up line and I started laughing. 

At that time, like many young people, I had a poor self-image and would not dare to think about myself as a model. But he truly was a professional hairstylist and he was very serious with his proposal. 

I gave him my phone number and next week we met in his hair salon for a photoshoot production. There was a professional photographer, make-up artist, hair stylists and about 12 other models, some of them professionals from an agency. The whole time, I was very nervous, and fearful that I was going to embarrass myself, because I didn’t know how to pose in front of the camera. 

Each model had about 30 minutes of shoot time with the photographer. When it was my turn, I was asked to sit down on a chair and after ten minutes she said: “I think we're done, I already got great shots of you”. It was easy and quick, and the portraits exceeded my expectations. This experience changed my whole belief system about my appearance, and took away my fear of the camera. 

I knew that the success of those portraits was thanks to professional make-up, hair and most importantly - the skillful direction of the photographer. I didn’t have to do anything except listen to her guidance: “Bring your chin up, a bit to the left… now look this way… bring your shoulder closer…”.  In those 10 minutes, the photographer improved my confidence ever since. That is the power of a truly professional portrait photographer. It’s not only about having an expensive camera, knowledge of equipment and composition, it's about a flow of direction, like in filming movies.

Two years passed. I decided to learn and pursue my own career in the direction of portrait photography. I knew that, along with studying technical and composition rules, I needed to master direction skills, so the person in front of me, the subject of a photoshoot, doesn’t have to do anything, except just enjoy the photoshoot experience and be amazed by the results. 

As a headshot photographer in the San Francisco Bay Area, I work with real people who usually don’t have modeling or acting skills. Typically, they are professionals or small business owners. Getting their headshot is for their marketing needs, and not necessarily a fun thing they are looking forward to doing. That is why my job as a professional photographer is to acknowledge their beliefs of being “unphotogenic” and not knowing how to pose. I explain to them that it is a photographer's job to guide you through the whole session process and make you look like you would look on the best day of your life. 

Why Hire a Corporate Headshot Photographer?

A corporate headshot is more than just a picture of an employee's face. It's an important part of the company's brand and should be given the same attention as any other marketing material.

A professional headshot photographer will know how to capture the essence of the person in the photo and convey the desired message of the company. They will also have the technical skills to produce a high-quality image that can be used on everything from business cards to website banner ads.

In today's competitive business world, it's essential for companies to have a strong online presence, and professional headshots are a key part of creating that presence. By investing in a professional headshot photographer, companies can ensure that their employees are represented in the best possible light.